GRAPHIC.DESIGN Watkins Law Firm – O'Fallon, MO Scenario: Michael Watkins, a lawyer from Chillicothe, MO relocated to O’Fallon, MO and found himself without a client base. After a years time he had built up a small client base and had the funds to create a simple piece of literature on the firm with the goal of generating more business and making his practice appear established in the community. Elements developed: Tri-Fold Brochure After asking several clients to write testimonials on Mr. Watkins’ abilities and character, it became clear that while people wanted to know his credentials up front, it was his character, moral and spiritual beliefs that led clients to trust him to handle what were usually delicate cases. Instead of creating a typical list of credentials, universities and associations, Boyle Creative chose to show the firm the way their clients view it, personally.  These testimonials were the focus of the entire piece. Outcome: Both Mr. Watkins and his staff were extremely pleased with the final tri-fold brochure. While it wasn’t much space to tell all about the firm, it was successful in getting across the point that Mr. Watkins is a lawyer of great moral stature and that his clients have great faith in him. Back to portfolio