GRAPHIC.DESIGN Planthaven Farms – O'Fallon, MO A seasonal nursery offering flowers and other plants Scenario: Planthaven Farms was well known and visited by current customers, but the owner wished to get the name out to a wider audience as well as invite back past clientele. A current customer database did exist and was available for use. Elements developed: Advertising Direct Mail Business Cards Boyle Creative created several advertisements for Planthaven in local publications inviting their 'neighbors' to come visit. This same home-town strategy was implemented in a direct mail campaign where it appeared that the owner had written a note to the recipient to continue with the personal touch of this small local nursery. New business cards were also developed for the owner as well as one generic no-name card for all of the employees to hand out to customers. Back to portfolio