WEB, ADVERTISING & GRAPHIC.DESIGN Pilates For Life – O'Fallon, MO Scenario: A Pilates instructor who had been teaching out of her home for the past two years decided to open a studio in a neighboring area.  While she did have a preexisting client base she would have to start classes as opposed to individual lessons to make up for new expenditures.  Because it was a start-up business the client had minimal monetary resources to advertise. Elements developed: Tri-Fold Brochure Website Newspaper Advertising Magazine Advertising Direct Mailings Gift Certificates Community Event Sponsorships Outcome: Pilates for Life has had to add additional classes to the original schedule, as the initial ones filled up!  A yoga instructor also come on board to fill evening classes. Awareness of the new studio has grown in the area and the shops in the area have all pulled together and sponsored events to help bring awareness to their marketplace. The studio is currently so busy the owner is adding more classes to the schedule. Back to portfolio