GRAPHIC.DESIGN & STRATEGY Illinois Manufacturing Extension Center – Peoria, IL Not-for-profit manufacturing assistance organization Scenario: IMEC puts on a yearly conference where any Illinois manufacturer can attend and learn new principals on lean manufacturing, quality assurance, information systems, business principals and marketing. IMEC was looking to have all components of this seminar be consistent, bold and leave an impression in attendee’s minds. The previous year’s annual report theme, Up to the Challenge, was the conference’s theme. Elements developed: Theme coordination – “Up to the Challenge” photo association of man climbing mountain, which coordinates with manufacturing themes such as being ‘lean,’ having a plan of action, a disaster plan, quality assurance of equipment and ambition to reach the summit. Logo development – one logo for the conference itself and one as a new ‘Illinois Manufacturing Matters’ brand that was introduced by IMEC at the conference. Sales brochure – a four page foldout piece that incorporates the climbing theme, is color coded by day, has class descriptions and a registration form Advertisements, one-page sales slicks and conference signage Mouse pads, lanyards, note pads, pens Back to portfolio