CORPORATE.IDENTITY & GRAPHIC.DESIGN Copeland Cosmetic Surgery – St. Peters, MO Scenario: Dr. Jeffrey Copeland, a veteran plastic surgeon in the St. Louis market, broke off from a surgery group to start his own cosmetic practice. The cosmetic surgery competition in St. Louis has exploded in the last few years and Dr. Copeland needed all new materials with an identifiable, yet refined and businesses-like appearance. Most of all, the client wanted the new business image to be 'classy' and easy for people of all shapes, sizes, genders and races to relate to. Corporate Identity Development: Boyle Creative Solutions went to work on a new branded image for the practice. The colors of brown, black and white were used to create a professional, yet soft approachable appeal. The photography used showcases a variety of people and body parts without being obscene.  All literature, logos and graphics needed to effectively communicate the nature of the business, but still be visually acceptable if left on the counter at home. Elements developed: Logo Development 8 pg Brochure Letterhead & Envelopes Business Cards Presentation Folder Advertisements Back to portfolio