CORPORATE.IDENTITY & DESIGN Combined Care Rejuenation Center – Ballwin, MO Chiropractic, accupuncture and women's care clinic Scenario: Two chiropractors formed a new venture and needed an identity. Health and holistic remedies are a focus of the practice and this needed to be communicated through all materials. In the event that the practice evolves into offering 'spa' type services, the logo needed to have the capability of being translated into this. The office had already opened and there was a need to move quickly on a logo and business cards. Elements developed: Logo Development Business Card Rack Card A natural approach was taken when designing the logo, and the handwritten font helps the practice feel friendly and approachable. As a new business, this is important in order to establish themselves apart from a traditional chiropractic office, as they offer other services such as acupuncture and nutritional counseling. The leaf logo also has two subtle 'C's incorporated in the icon portion. Finally, the tag line of "Where wellness is an everyday practice" was incorporated, but doesn't take away from the main design. The client wanted the business card and rack card to be strong in design, but yet 'fun.' Once again, they didn't want to be viewed as a stodgy chiropractic practice. The client was very pleased with all of the final elements of their new identity and literature. Back to portfolio