GRAPHIC.DESIGN Baxter Gardens – Chesterfield, MO Landscape and lawn care company Scenario: Baxter Gardens of Chesterfield needed an updated business appearance. And one of their lead landscape designers wished to have a way of prospecting and following up with clients in a professional and recognizable manner. Elements developed: Business Cards Direct mail / postcard The design of both the elements incorporates a hand drawn landscape plan. Today, most landscape layouts are done with the use of computer layout programs. The hand drawn look helps the company feel established in it's history and lends a sense of quality. The postcard developed allows the landscaper to follow-up with potential clients, as well as prospect new business. It keep the company name in front of people, and a short handwritten note that the customer doesn't have to open increases visibility, and ideally, sales. Back to portfolio