GRAPHIC.DESIGN 1st phorm – Springfield, MO Nutrition supplement manufacturer Scenario: A growing retail supplement store had decided to manufacture their own brand. They were still debating on the new business/manufacturer name and needed an identity on a time crunch, as their new product labels needed to be at the printer in one week's time. Elements developed: Logo Development Boyle Creative helped narrow down the new company name to 1st phorm. It is meant to imply the fact that the first form of man, Adam, was naturally fit and healthy. It is man's choices and experiences that causes people to gain excess weight and become unhealthy. It's the first form that is healthy. To continue with the natural and origin themes, Boyle Creative developed a logo design that resembles an element on the periodical chart. It is basic and simple, but still strong and iconic. Back to portfolio